Friday, July 27, 2012

Branded [ Trailers ]

While flipping thru Flipboard on my Samsung Galaxy S3, I came across this article that talks about the New Trailer for Dystopian Sci-Fi Thriller Branded by Even before playing the trailer, I was intrigued by the following synopsis.

“After Misha skyrockets to the top of the advertising business, a tragic mishap on the set of one of his productions torpedoes his career and he retreats into self-imposed exile. Ten years later, Misha returns to a radically changed world and finds himself plagued by visions of bizarre and terrifying creatures with the ability to influence people’s thoughts, desires and actions. Creatures only he can see.

He soon realizes the creatures are part of a clandestine campaign unleashed by a rival advertising agency to make “fat the new fabulous” and create a new era of uncontrolled consumer appetite. In order to save mankind, Misha uses his own considerable marketing skills to launch an ingenious plan to try to eradicate the plague. But the corporate legions will not go down without a fight.”

I know this is a Sci-Fi movie that plays with fantasy elements but perhaps the subject matters that this movie is touching on couldn't be further from the truth. The advertising medium as the villain is pretty much a novel approach and the trailer somehow invokes the feel of Donnie Darko. I just hope that it doesn't take the easy "Hollywood" way out like the recent The Adjustment Bureau.

and here are the two trailers to wet your appetite

Trailer 2

Trailer 1